Building on the success of 2024’s very Midsummer Mayhem fundraiser, The Toy Trust have unveiled plans for their big fundraising initiative for 2025.
Taking place across the months May, June, July and August 2025, under the banner of MEGA Midsummer Mayhem the challenge invites members of the toy industry to collectively carry out any form of fundraising that they wish, from anywhere in the UK at a time that suits them. The initiative has the possibility of continuation later into the year to allow for even more people to get involved if necessary.
Activities can be chosen by companies and individuals – and there are a range of fundraising ideas to help get teams started HERE
CHALLENGE EVENTS ON OFFER FOR 2025
The Toy Trust has continued its partnership with Run For Charity, who have helped secure places in a range of popular and unique challenge events this year. Activities include the Tough Mudder London South, Run Alton Towers or Thorpe Park theme parks as well as other national events and the ability to search for events in your region. All information on available events can be viewed on the Toy Trust website here
The Toy Trust will also reveal plans for other events and ways to get involved through the year.
MEGA Midsummer Mayhem is designed to include all from within the toy industry, with non-physical challenges also encouraged as part of the summer of fundraising. The Toy Trust is encouraging people to get involved in any way that they can to help raise money for the many disadvantaged and disabled children in need they support throughout the year.
The event is free of charge to join, and you simply need to register your involvement on the Toy Trust’s event page
As always, the event will aim to raise as much as possible for the Toy Trust whilst encouraging the industry to have great fun at the same time, and the event offers ample opportunity for the toy industry to demonstrate its creativity by coming up with unusual challenges, modes of transport, fancy dress etc.
Update on this event will follow shortly from the Toy Trust, but the first challenge is start thinking of ways for you and your team to get involved!
For queries on the event in the meantime please contact Matt Jones by email to Matt@btha.co.uk
To keep up to date with Toy Trust news, follow us on Instagram @TheToyTrust
