Play Theory in Action: What the Toy Industry Needs to Know

What makes a toy not just fun—but meaningful?  Join Dr. Amanda Gummer for a dynamic webinar exploring the science of play and its practical relevance to the toy industry. Learn how play theory can guide innovation, marketing, and product development to better meet children’s developmental needs—and win the trust of parents, educators, and buyers.

Whether you’re a toy manufacturer seeking stronger product validation, a retailer wanting to educate customers, or a marketer trying to stand out in a crowded field, this session will give you a competitive edge by grounding your work in evidence-based insight.