The UK Department for Business and Trade invites you to attend a dedicated workshop exploring opportunities in China’s dynamic consumer market. This event is part of International Trade Week and will bring together UK businesses and over 30 Chinese retail and e-commerce companies to foster new partnerships and market entry strategies.

 

Details

Date: 4th November 2025

Time: 09:00-17:00

Where: Central Hall, Westminster, Storeys Gate, London, SW1H 9NH

Dress Code: Business Casual

RSVP: By 27th October

Registration: Click here to sign up

 

Why attend?

Gain insights into the Chinese retail landscape through expert-led sessions and market intelligence

Discover innovative marketing tools and strategic approaches for successful market entry.

Meet +30 Chinese companies including retailers, e-commerce platforms, exclusive agents, travel retail operators, retail supply chain partners, TPs, mall landlords, and investors to explore collaboration opportunities.

This event is aimed at companies with a turnover of £500k+, across fashion & luxury, accessories, footwear, beauty, home and lifestyle, sports retail and mother & baby categories (premium/luxury segment). We look forward to welcoming you.

 

Mission Background:

China has become the UK’s third-largest trading partner and sixth largest export market, with British brands

gaining increasing popularity among Chinese consumers for their creative design, sustainability values, and

cultural heritage. To deepen UK-China cooperation in the retail sector, the UK Department for Business and

Trade will lead a delegation of +30 Chinese retail companies, representing a diverse profile, to visit the UK from

3-7 November, during International Trade Week, facilitating connections with premium British brands and

unlocking new avenues for international collaboration.

 

Agenda (subject to updates)

Tuesday 4th November – London

09:00 – 09:05 Opening Remarks from the UK’s Department for Business and Trade

09:05 – 10:00 Special Guests will present an overview of the China retail market landscape:

  • Macro view of China’s business environment – from a retail perspective
  • Market entry routes – the omnichannel journey
  • E-commerce platforms – options and comparison
  • Finance Investment
  • IP Protection

10:00 – 10: 20 The Magic of Social Media in China

10:20-10:30 Refreshment Break

10:30 – 11:15 Panel Discussion – Successful Access to China market, with experienced UK businesses

11:15-11:30 Q&A

11:30-13:30 Lunch Networking

13:30-17:00 Business matchmaking – opportunity for one-to-one meetings

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