The UK Department for Business and Trade invites you to attend a dedicated workshop exploring opportunities in China’s dynamic consumer market. This event is part of International Trade Week and will bring together UK businesses and over 30 Chinese retail and e-commerce companies to foster new partnerships and market entry strategies.
Details
Date: 4th November 2025
Time: 09:00-17:00
Where: Central Hall, Westminster, Storeys Gate, London, SW1H 9NH
Dress Code: Business Casual
RSVP: By 27th October
Registration: Click here to sign up
Why attend?
• Gain insights into the Chinese retail landscape through expert-led sessions and market intelligence
• Discover innovative marketing tools and strategic approaches for successful market entry.
• Meet +30 Chinese companies including retailers, e-commerce platforms, exclusive agents, travel retail operators, retail supply chain partners, TPs, mall landlords, and investors to explore collaboration opportunities.
This event is aimed at companies with a turnover of £500k+, across fashion & luxury, accessories, footwear, beauty, home and lifestyle, sports retail and mother & baby categories (premium/luxury segment). We look forward to welcoming you.
Mission Background:
China has become the UK’s third-largest trading partner and sixth largest export market, with British brands
gaining increasing popularity among Chinese consumers for their creative design, sustainability values, and
cultural heritage. To deepen UK-China cooperation in the retail sector, the UK Department for Business and
Trade will lead a delegation of +30 Chinese retail companies, representing a diverse profile, to visit the UK from
3-7 November, during International Trade Week, facilitating connections with premium British brands and
unlocking new avenues for international collaboration.
Agenda (subject to updates)
Tuesday 4th November – London
09:00 – 09:05 Opening Remarks from the UK’s Department for Business and Trade
09:05 – 10:00 Special Guests will present an overview of the China retail market landscape:
- Macro view of China’s business environment – from a retail perspective
- Market entry routes – the omnichannel journey
- E-commerce platforms – options and comparison
- Finance Investment
- IP Protection
10:00 – 10: 20 The Magic of Social Media in China
10:20-10:30 Refreshment Break
10:30 – 11:15 Panel Discussion – Successful Access to China market, with experienced UK businesses
11:15-11:30 Q&A
11:30-13:30 Lunch Networking
13:30-17:00 Business matchmaking – opportunity for one-to-one meetings



